Our Story

Our Story

Since 2006, we’ve shared our passion for healthy and delicious food with Hong Kong. Our mission is to bring you great flavours from around the globe. From fresh produce to groceries, fine wines to sensational snacks, cooked meals to free-from choices—and more!

Love Food. Love Health.

Who says you have to sacrifice flavours for a healthy diet? Savour our wide range of healthy options of your favourite foods. On top of the basic everyday supermarket range, we offer a ‘Wall of Wellness’ which houses one of the most extensive ranges of healthy alternatives including organic, vegan foods, gluten-free, free-from products and more. It is our wish that everyone can enjoy great tasting food without having to worry about dietary restrictions. We are committed to continuously bringing you the widest selection to help you love food and love health!

Celebrating our 10th Anniversary

Our refreshed brand comes just in time for our 10 th anniversary as well as for the unveiling of our newly renovated supermarket in Elements and second 3hreesixty supermarket in Stanley Plaza. Our new look puts the focus on what matters most—the food .

Our Elements store’s circular design symbolises inclusiveness in our product assortment—from the basics to our healthier range of products. The store also features a 360-degree temperature-controlled wineshowcase that makes it easy to pick the right bottle while maintaining wine quality.

More in-store services available

To help you enjoy delicious and nutritious food even with a busy lifestyle, we offer prepping services that make it easy to cook at home. These include meat marinating, vegetable cutting* and seafood prepping.

* Only available at Elements store